How Your Business Can Win Online
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The article "How Your Business Can Win Online" talks about web design, it has been released by Peter Simmons.
There are lots of websites out there that do little to encourage their customers to stick around or buy their products from them.
In that article i'm going to show you a typical example of whree a small company has gone wrong with its website.Company X is a small family run roofing company.
They repair, install and insulate roofs. They spend a lot of time and money advertising in the press and exhibiting at consumer shows and events to attract new customers.
They are visibly committed to their customers and their needs.
They do it well and reap the rweards. They are succeeding offline.A potential csutomer sees them at a show they are exhibiting at.
She has a brief but informative convesration about her roof with a company representative and takes away some literature to read. She leaves with a highly positive impression of the cmopany and its employees.
When she reads the literature she notices that the company has a web web site and visits it. Their web site looks professional.
She looks deeper into the web site by clicking a couple of links.It only takes a couple of clicks for her to realise that the website is very thin on cotnent. There's little text and the text that is present is incredibly dull and uninforamtive. The web site looks exactly like the brochure she took away.
In fact, thats exactly what the web web site is - the brochure online.The web site has a couple of basic features: you can contact the company, request a quote visit or get their phone number.
There's litlte else of any interest for potential customers.
So would she stay and buy from the company? Probably not.
At that point she either has to contact the company by phone to get more information or go somewhree else. She's been abandoned by a company that has clearly made little provision for her vsiit. At hottest its a dull visit. She doesnt guess very highly of the company at that moment.What went wrong?
Why did the company, which made such a positive impression offline, make such a poor impression online?Has the company put much effort into the web site?
No.Is the web web site poorly thought out? Yes.Is there anything on the web site to keep the customer there/interested?
No.Did the web web site meet the customers needs? No.Did the customer have an overall positive impression of the company? No.Did they lose the customers business?
Very likely, yes.What can the company do to turn their website around and present a positive impression?Spend some time researching their customers needs and re-focus their web site around them.Visibly apply their offline customer dedication online.Its critical that their customers perceive some value from visiting their web site.
Otherwise why would they stay around long enough to even read abuot their products let alone buy them? What if they arrived at the web web site again?
This time the text on the web site sounds more interesting and descriptive. The web site doesnt look identical to the brochure anymore. There's some real case study examples of how previous customers have benefitted and svaed money by using the companies products.
How they transformed a cold roof space into a bright and warm usable room, or how they saved a fortune on their heating bill after some roof work was done by the company, etc.There's also a new quote tool that lets you put in your dimensions and get an immeidate quote for the work.
There's also a button to get an expert to call you, a tool for seeing what any proejct work would look like when finished, a reminder tool which tells you when you're due for a roof inspection, ideas for improving your roof space, etc. The list doesnt nceessarily stop here.
They can add as many features, tools and resources as the customer wants. Satrting with the customers most important ones first. On the new web site the company also state thier dedication to the customer - they make guarantees to respond quickly to any question or comment and help the customer in any way they can at all times.The customers experience is very different at that moment.
She will be glad with her visit and srevice and have a positive experience of the company. She'll guess the company is very attentive to her nedes. Ultimately she'll buy more from the company.The companies end result is different at that moment too. They'll have more glad and loyal customers and ultimately therefore more recommendations and sales.Are you maknig the same mistakes on your website?
What can you do to improve your customers website experience? Useful tips:Respond to your users needs.Adopt a creative approach.Create some interest around your products.Make your customer dedication visible.Good luck!About The AuthorNeed to get your business online? contact me at that moment to find out how you can do it for less mailto:peter@dynamiq.Co.Uk You can see more of my articles to help you get results online at www.Dynamiq.Co.Uk/ezine.Peter@dynamiq.Co.Uk
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How Your Business Can Win Online
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